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Search Engine Optimization

Search Engine Optimization (SEO) is the online marketing process of funneling users to a desired action on a targeted website when those searchers query a particular word or phrase on a popular search engine. Search engine optimization specialists utilize their knowledge and prior experience with online marketing techniques to have a particular webpage rank as high as possible in the search engine results for targeted search terms and phrases.

Factors in Optimizing a Site for Search Engines

Search engine optimizing factors are numerous and complicated. Generally speaking there are a handful of key categories that a search engine optimization specialist would focus on.

The first aspect would be domain name choice, folder structure, file names, and sub-domain usage. Generally these factors are categorized into canonicalization and domaining SEO factors. Often times an online marketer or search engine optimization specialist doesn't have the luxury of being able to control all of these factors unless they are starting a complete fresh site. It is the role of a good search engine optimizer to know which factors need to take a back seat to pre-existing domain branding, site and database structure.

The second aspect of search engine optimization has to do with site design, site design, site content, internal linking structure, proper utilization of code structure, and proper keyword emphasis. These online marketing components are generally categorized as onsite SEO factors and the best practices are often fluid and discovered by experience or networking within the SEO community. A quality search engine optimization specialist will not only have significant first hand experience regarding what is successful but will also have a strong network of fellow search engine optimization colleagues to provide peer review and insight.

The third aspect is off-site SEO factors, which would include: inbound link text, volume of inbound links, authority of inbound links, viral marketing, social media marketing, affiliate marketing, directory submissions, and other factors that externally affect a particular site's search engine optimization. Properly optimizing the off-site SEO factors is very labor intensive and requires and SEO that is not only creative and innovative but also technically minded in order to insure technical hurdles do not derail the efforts of an optimizer's off-site SEO initiatives.

The fourth factor is online paid advertising. Paid advertising is not just paying to be included on search engine pages (i.e. paid search) but also paying for placements on authority sites, paid directories, high traffic sites, and sites proven via web analytics to provide high conversion. This is a controversial factor in online marketing/search engine optimization because an online marketer must use restraint to avoid spam penalties that could arise from over-utilization of paid advertising and manage a proper balance of cost versus reward to provide a proper return on investment (ROI).

BDE Consulting Has Proven Search Engine Optimization Experience

Choosing a reliable search engine optimizer to work with your organization is a vital. Search engine optimization is the largest opportunity that exists for most websites and provides the greatest return on your investment.

The expertise and capacity to properly optimize a site for search engines is limited. BDE Consulting and its founder have been at the forefront of obtaining measurable results via search engine optimization since 1999 and has followed the nearly constant changes to the SEO landscape over the past decade. BDE Consulting will provide you organization with some of the best SEO advice/expertise available and will do it at a considerably lower overall fee, resulting in a higher overall return on investment. We charge only $100 per hour with no minimum fees. You are only charged for the exact time we spend on your particular project and we will provide detailed time stamps of when exactly work was performed. We offer some of the most reliable and results oriented service in the industry but since we charge by the hour, you may cancel our services at anytime with or without cause. Email us and let us pave the way to a successful SEO campaign for your organization.

Note: In addition to our standard hourly rate fee structure discussed above, we also offer contingency arrangements based off of performance. However, contingency arrangements are only offered via one year agreements and require an upfront retainer. Email us for more information.